Terms & Conditions

Effective Date: May 15, 2025

Kat Enterprises of Pensacola, Inc., a Florida corporation doing business as Pensacola Indoor Shooting Range, and operating as a licensed firearms dealer (Federal Firearms License #1-59-033-02-6J-01933) (hereinafter referred to as “we,” “us,” or “our”), is dedicated to protecting the privacy of individuals who visit our website at www.pensacolaindoorshootingrange.com (the “Website”), engage with our services, or interact with us through various communication channels, including but not limited to email, text messages (SMS), and telephone calls (collectively, the “Services”). This Privacy Policy (the “Policy”) delineates the manner in which we collect, use, disclose, and protect your personal information. By accessing the Website or utilizing the Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy.

1. Information We Collect

We may collect the following categories of information:
  • Personal Information: Information that identifies you as an individual, including but not limited to your name, email address, telephone number, mailing address, date of birth (required for firearms transactions), and payment information (e.g., credit card details), collected when you engage in activities such as range membership registration, training class enrollment (e.g., concealed carry weapon classes), or purchasing firearms or accessories.
  • Firearms Transaction Data: Information mandated by federal law for compliance with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), including but not limited to data recorded on ATF Form 4473 (e.g., name, address, date of birth, government-issued identification details) and Acquisition and Disposition (A&D) logs (e.g., firearm serial numbers, buyer information). Such data is collected exclusively for regulatory purposes and is not utilized for marketing activities.
  • Automatically Collected Information: Information gathered through your interaction with the Website, including device information (e.g., IP address, browser type, operating system), usage data (e.g., pages visited, time spent on the Website), and data collected via cookies or similar tracking technologies to enhance user experience and Website functionality.
  • Communication Preferences: Information regarding your preferences for receiving communications, including consent to receive marketing messages via email, SMS, or telephone calls, as well as preferences for transactional notifications (e.g., booking confirmations, class reminders).

2. How We Use Your Information

We utilize your information for the following purposes:
  • Provision of Services: To facilitate and fulfill transactions, including processing range memberships, training class registrations, and purchases of firearms or accessories, as well as conducting mandatory background checks through the National Instant Criminal Background Check System (NICS).
  • Communications: To deliver marketing communications (e.g., promotional offers, event notifications such as Ladies’ Day or Rifle Day, new firearm inventory updates) and transactional or service-related notifications (e.g., booking confirmations, class reminders, purchase receipts), in accordance with your consent preferences as outlined in Sections 5 and 6.
  • Regulatory Compliance: To adhere to applicable federal, state, and local laws, including but not limited to ATF regulations requiring the retention of firearms transaction records (e.g., Form 4473 and A&D logs) for a period of 20 years.
  • Security and Fraud Prevention: To safeguard the Website and Services, prevent fraudulent activities, and ensure the safety of our customers, staff, and business operations.
  • Website Improvement: To analyze usage patterns and enhance the functionality and user experience of the Website.

3. How We Share Your Information

We do not sell, rent, or otherwise disclose your personal information to third parties. We may share your information under the following circumstances:
  • Service Providers: With third-party service providers who assist in delivering our Services, such as payment processors (e.g., for online sales through our partnership with Davidson’s) and training partners (e.g., United States Concealed Carry Association for certification purposes), provided such providers are contractually obligated to comply with applicable privacy laws and maintain the confidentiality of your information.
  • Legal Compliance: When required by federal, state, or local law, including but not limited to sharing Form 4473 data with the ATF during compliance inspections or criminal investigations, or in response to lawful requests such as court orders or subpoenas.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity, subject to the terms of this Policy.
  • Protection of Rights: To protect our legal rights, property, or safety, or that of our customers, employees, or the public, as permitted or required by law.
Special Note on Firearms Transaction Data: Pursuant to ATF regulations, Form 4473 and A&D log data are strictly confidential and may not be disclosed to third parties unless mandated by law (e.g., during ATF inspections or criminal investigations). Such data is not used for marketing or any other purpose beyond regulatory compliance.

4. Data Security

We implement commercially reasonable security measures to protect your information, including but not limited to:
  • Encrypting payment data and other sensitive information during transmission and storage, in compliance with the Payment Card Industry Data Security Standard (PCI DSS).
  • Storing ATF records (e.g., Form 4473, A&D logs) in secure, locked physical storage or encrypted digital systems, as required by federal law.
  • Implementing access controls to restrict data access to authorized personnel only.
  • Conducting regular monitoring and maintenance of our systems to identify and mitigate vulnerabilities and threats.
Notwithstanding the foregoing, no method of transmission over the internet or electronic storage is entirely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you and, if applicable, the Florida Attorney General within 30 days, as mandated by the Florida Information Protection Act (FIPA).

5. Marketing Communications (Emails, Texts, and Phone Calls)

We may send marketing communications via email, text messages (SMS), or telephone calls to inform you about our services, events, or products (e.g., Ladies’ Day, Rifle Day, new firearm inventory). These communications will only be sent with your prior express written consent, as required by the Telephone Consumer Protection Act (TCPA) and Federal Communications Commission (FCC) regulations. Message frequency for SMS communications will vary, with an average of 1-2 messages per month. You may opt in or out of marketing communications at any time as follows:
  • Email: You may opt in to receive marketing emails during registration, through your account settings on the Website, or via a consent form. To opt out, click the “unsubscribe” link provided in any marketing email, and we will honor your request within 10 business days, in compliance with the CAN-SPAM Act.
  • Text Messages (SMS): You may opt in to receive marketing texts during registration, by texting “JOIN” to our designated number, or via a consent form on the Website. To opt out, reply “STOP” to any marketing text message. Upon opting out, you will receive one final SMS confirming that your request has been processed.
  • Telephone Calls: You may opt in to receive marketing calls during registration or by providing consent through a form on the Website. To opt out, inform us during a call, or contact us as provided in Section 10 to be added to our internal Do-Not-Call list.
We maintain records of your consent to ensure compliance with applicable federal and state regulations. Message and data rates may apply to SMS communications based on your mobile carrier’s terms.
For assistance with SMS communications, you may text the word “HELP” to our designated number, or contact us directly as provided in Section 10.

6. Transactional and Service Communications

We may send transactional or service-related communications, such as booking confirmations, training class reminders, purchase receipts, order/shipping confirmations, or account updates, via email, text messages (SMS), or telephone calls. These communications are necessary to provide the Services, but you may manage your preferences where legally permissible:
  • Email: You may opt in to receive transactional emails during registration or through your account settings. To opt out of non-essential transactional emails (e.g., class reminders), update your preferences in your account settings or contact us as provided in Section 10. Note that you cannot opt out of critical emails required for service delivery (e.g., purchase receipts).
  • Text Messages (SMS): You may opt in to receive transactional texts during registration, by texting “NOTIFY” to our designated number, or via a consent form. To opt out, reply “STOP” to any transactional text message. Upon opting out, you will receive one final SMS confirming that your request has been processed. Note that opting out may affect your ability to receive timely updates.
  • Telephone Calls: You may opt in to receive transactional calls (e.g., for urgent booking changes) during registration or via a consent form. To opt out, contact us as provided in Section 10 to update your preferences. Note that some critical calls may still be necessary to fulfill the Services.
We will provide options to manage these communications to the extent permitted by law, balancing your preferences with our obligation to deliver essential Services. Message and data rates may apply to SMS communications based on your mobile carrier’s terms.
For assistance with SMS communications, you may text the word “HELP” to our designated number, or contact us directly as provided in Section 10.

7. Your Rights and Choices

You have the following rights and choices regarding your personal information and communications:
  • Marketing Communications: You may opt in or out of marketing emails, text messages, and telephone calls at any time as described in Section 5.
  • Transactional and Service Communications: You may manage your preferences for transactional emails, text messages, and telephone calls where possible, as described in Section 6.
  • Access and Update: You may request access to or updates to your personal information by contacting us as provided in Section 10.
  • Future Rights: Should the State of Florida enact new privacy legislation granting additional rights, such as the right to delete your personal information or opt out of its sale, we will comply with such laws and update this Policy accordingly.
Limitation: Due to ATF regulations, we are unable to delete or modify firearms transaction records (e.g., Form 4473, A&D logs) during their mandated 20-year retention period, even upon request.

8. Cookies and Tracking Technologies

We utilize cookies and similar tracking technologies to enhance your experience on the Website, analyze usage patterns, and deliver personalized content. You may manage your cookie preferences through your browser settings; however, disabling cookies may impact the functionality of the Website.

9. Children’s Privacy

The Website and Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it promptly.

10. Contact Us

Should you have any questions regarding this Policy, wish to exercise your rights, or seek to manage your communication preferences, please contact us at:
Kat Enterprises of Pensacola, Inc.
DBA Pensacola Indoor Shooting Range
6428 Pensacola Blvd
Pensacola, FL 32505
Telephone: (850) 474-4867
Email: [email protected]

11. Limitation of Liability

To the fullest extent permitted by applicable law, we shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses, arising out of or in connection with:
  • The use or inability to use the Website or Services;
  • Unauthorized access to or alteration of your personal information, including data breaches, despite our commercially reasonable security measures;
  • Any charges, errors, delays, or failures in the delivery of SMS, email, or telephone communications, including undelivered messages, caused by your mobile carrier, internet service provider, or other third-party service providers;
  • Any actions, omissions, or content provided by third parties, including but not limited to service providers or partners;
  • Any other matter relating to the Website, Services, or this Policy.
You acknowledge and agree that your use of the Website and Services is at your sole risk, and we disclaim all warranties, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement.

12. Changes to This Privacy Policy

​We reserve the right to update or modify this Policy at our discretion to reflect changes in our practices, legal requirements, or operational needs. We will notify you of material changes by posting the updated Policy on the Website with a revised “Effective Date.” Your continued use of the Website or Services following such updates constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically for any changes.